In the wake of phenomenal success enjoyed by its peers like Snap deal, Flipkart, Myntra.com, E-commerce giant E-bay has launched a special scheme, Black Friday by name for its customers in India. Under this scheme, E-bay has arranged to make available American products for their E-market in India.
Via Global Easy buy, a service provided by the E-bay, customers would be exempted from any shipping charges on products purchased and the same would be made available to them in real time.
Black Friday originated in Philadelphia, USA. The day after the thanksgiving day is regarded as the Black Friday, particularly before the commencement of Christmas when superstores indulge in heavy discount marketing to ramp up their sales.
E-bay has launched this Black Friday scheme back in 2009 in USA with resounding success when it saw an unprecedented rise in the sale of number of a mobile app in the online market. This apart, E-bay has witnessed its overall global sales figure reaching three times of what it achieved in 2009. In the successive years, mobile bidding gone up like anything particularly on Black Friday. In 2010 Ebay owned Paypal reported an increase of 27 percent of total payment volume on Black Friday 2010.
Therefore, to continue with the sort of success it has tasted before in the US and in other parts of the world and also to ensure that it does not lag behind its peers on claiming its share of India’s burgeoning e-commerce market, E-bay India like its rival flipkart’s Big Billion Day offer floated this Black Friday scheme to make the most from India’s e-market. Flipkart rivals Snap Deal and Amazon too came up with offers to take on flipkart’s blitzkrieg scheme. While Snap deal used the tagline “For others it’s a big day. For us, today is no different” in its promotional offer, Amazon has been running a sale from 4-6 October, calling it the “Mission to Mars” weekend.
E-bay India’s Black Friday Offer is also aimed at targeting the India’s pre-Christmas market. Hopefully, E-bay India will be successfully riding on the latest trend in the e-commerce space this time around.