As a blogger, you will obviously want to know how to get your blog to rank higher in Google’s search results. This can only happen when a good amount of traffic starts pouring in. When the statistics of the number of page visits, average time spent by visitors, the number of downloads reach Google, it starts ranking you higher up the SERP. When voluminous amount of traffic comes to your blog posts, your blogs start appearing in 1st two pages of search engine results.
To rank higher in SERP, on-page optimisation alone is not enough. Very often, I find that incipient bloggers who are under the impression that on-page SEO optimisation done by using SEO by Yoast plug-in will give them better results. When their efforts do not meet with success, they become disillusioned with themselves and give up blogging. For comprehensive on-page SEO optimisation methods and other elements of SEO, newbies should refer to SEO expert Brian Dean’s blog post: Google’s 200 Ranking Factors: The Complete List
Apart from that, you should make your blog post compatible with scheme.org requirements. Off page optimisation also plays an important role here particularly after Google Updates like Panda, Penguin and Hummingbird as the more your blog moves in social circles and receives more audience, chances are more that Google observes this signals and stands ranking you higher.
IMPORTANCE OF W3TC PLUG-IN
This plug-in deserves special mention as it helps reducing the uploading time of your blog over the internet by preserving static pages with the subordinate servers. Google likes those sites which takes lesser uploading time and rank them higher in engines result.
PROPER KEYWORD RESEARCH
While doing Keyword research for optimising your blog post, avoid using keywords which are in high demand as there is more competition here.
Instead use Longtail Keywords which have lesser competition.
Don’t stuff your article/post with unnecessary keywords thereby compromising with the readability of your posts. Google detests such posts. Initial success may encouraging but over the mid-term Google will penalise you either by lowering your ranking or dumping you forever. The message I want to convey to my readers is that “Hard work pays” and therefore don’t try to trick Google.
Moreso, in the aftermath of implementation of Hummingbird intelligence by Google it is evident that Google is using its meaning technology wherein phrases/words synonymous with the focus keywords/longtail keywords are used by google to ascertain the meaning of the context to put up more appropriate response to queries from searchers over the internet.