I always like to write fresh blog posts for my readers but it is the very disadvantages of long tail keywords that discourage me from writing. You all know that blog writing is all about using keywords effectively in your content. Having said that, there is no denying the fact that this is an unavoidable aspect of web writing.
While writing on the subject, I did not do any keyword research in relation to the subject to ascertain its search popularity. It was a mere realization that dawned on me while trying a put up one good post after another in my blog.
So, in this post, I am emphasizing on disadvantages of long tail keywords from writers’ perspective. To be more precise, say a blogger’s perspective.
DISADVANTAGES OF LONG TAIL KEYWORDS IN USAGE
As a writer, who has his roots in formal writing, I found that writing blog posts was extremely difficult as I had to reluctantly use the long tail keywords to force myself into being visible online.
To ensure your online visibility and ranking for a particular keyword, you have to use those focus keywords that many times as is required to satisfy one of the on-page SEO criterions and ensure a minimum level of focus keyword density.
Mandatory repetition of keywords( read focus keywords) helps search engines to understand which keyword you want your post to rank for.
Long tail keywords containing 03 or more words are difficult to use in the formal style of writing and that too, if you have to repeat it many times in different parts of your blog. You may still somehow manage to integrate them into your content, but in no way they are going to sound natural.
In doing so, you also compromise with the readability of your content.
Literally, Long tail keywords mar the beauty of formal English.
LONG TAIL SUITS CONVERSATIONAL STYLE OF WRITING
You are aware of the scanning habits of your blog audience. Needless to say that you have to write a blog in the conversational style which helps them to scan your post.
In the conversational style of writing, you have to use informal English. Informal English or conversational style of writing naturally supports the usage of long tail keywords. That perhaps is one of the major disadvantages of long tail keywords.
Yes, if you prefer writing in formal English.
LONG TAIL KEYWORDS LIMIT YOUR LIBERTY
Keyword optimisation is the foundation of every blog. Writing without keyword research is like shooting in the dark. That is good from SEO point.
Another big disadvantage of long tail keywords is that depending upon its search popularity, you have to build your content. You don’t have the liberty to write your posts or contents on a topic of your choice or the one you like most. Your chosen topic may not be supported with substantial search history. And that debars you from writing on subjects you are passionate about.
And when liberty is curbed, creativity suffers.
The search popularity of a long tail keyword may be short lived and you may find their popularity graph plummeting over time.
YOU CANNOT INTEGRATE KEYWORDS EASILY INTO YOUR CONTENT
Long tail keywords as sourced from various sources like Google Keyword Planner, LSI Generator, Ubersuggest are difficult to integrate into the content in their original form. It doesn’t make any sense using them in their form in a sentence. Therefore, you should include those keywords only after some variations or modification while keeping them mostly intact.
Try doing it without compromising with the readability of your content. Yes, you have to be bit crafty or deploy creative ways to derive that version of long tail keywords which is not instantly convenient in most cases.
USAGE IN TAGS
The list of “disadvantages of long tail keywords” will remain incomplete if I don’t mention the problems that ensued with the introduction Hummingbird algorithm. The new algorithm enabled Google to understand search queries as shown below:-
As TechCrunch explained:
The main focus, and something that went repeated many a time was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.(Source:- )
You often use tags in your posts to help your audience to shed light on the relevancy of your post. Ever since the introduction of Hummingbird algorithm, search queries have become broader than before. Onliners use them for giving more specific indication to the search engines. The characters each long tail keyword occupy sometimes exceed 20 and may reach up to 40.
Here is where the problem begins. You want to reflect a part of such long tail keyword in your chosen tag. Wait, you may be in for a nasty surprise. The tag space cannot accommodate more than 20 characters.
This is common to some discussion forums and other platforms, shopping sites like Etsy. However, this isn’t a good user experience and is neither conducive from SEO point of view.
Everything has its own advantage and disadvantages. When you are into a business and looking forward to winning some clients, you have to unavoidably hinge on profitable long tail keywords in a fiercely competitive space.
You must, therefore, remember that at the end of the day, the advantages far outweigh the disadvantages of long tail keywords. So use them and reap their benefits in the long term.