Just to ensure that Google does not mistake this post for a spun content, let me start the discussion in an unconventional manner. I don’t know how Google ascertains if a content is a spun one.

But if you are to believe one of the most hackneyed phrases used as a catchy comment I stumbled upon on using spun articles, then obviously nothing under the sun is new.

However, the question that stares in the eye is that should we limit our perception on spun content to that extent only.


Let me penetrate deeper.  My previous article dwelled on free content generators where I discussed using content generated by these tools.  But this post deals with spun content only.

In the context of content writing, content spinning or article spinning as defined in Wikipedia is a re-written version of an original content or article.

There is a catch here.  I was just saying that someone commented that nothing is new under the sun.  From that perspective, every article or content is a spun content.  Is it so?  No, that is a misinterpretation.

In the blogosphere, there are hundreds of guys writing about keyword stuffing, black hat SEO, meta description etc.  Whenever we google a query, we can see thousands of sites lined up vying with one another, for that coveted position on the first page of the SERP.

Does that suggest that all the articles reflecting on the SERP are spun products?  Never.


The spinning of articles has been around since the beginning of online journalism, web writing etc. People succumb to the lure of making quick bucks.  Overnight success is never guaranteed in any field but still, people resort to shortcuts for success.

Also, the web world is filled with lazy people not ready to apply themselves.

There are other causes also which are attributable to its existence.

Many times, the spinning of articles takes place from lack of exposure to your chosen field.  This is true in the case of manually spun content.   Inexperienced bloggers often replace words and phrases in paragraphs and think that they can go unscathed.

Some of them take the help of spinners available online.

There is a little bit of spinning done here and there and that is admittedly indulged by big names like Neil Patel.  But they don’t spin the whole content.  They do that with the title only.


Now, let us examine some examples of spun articles and see if one can go undetected.

Online Spinning Tool

For this, I take you to an example in (follow the owner at  [email protected] )

ORIGINAL TEXT The old world is really quite old. Every other town in Europe is packed with monuments dating back several centuries. Little villages were once the capitals of a kingdom. The countries are small, but most of them were once the center of an empire that embraced the whole world.

SPUN TEXT#1  The old world really is as old as it seems. Many towns in Europe are blessed with monuments that were created several hundred years ago. Tiny villages stand where capitals of ancient kingdoms once stood. Though small, these countries were once central to an enormous empire.

SPUN TEXT#2  It’s easy to see why they call Europe “The Old World.” Monuments dating back several hundred years can be found in virtually every other town in Europe. These tiny villages used to be the bustling capitals of a kingdom. World wide empires were once centered in what are now small countries.

You can see here how the content spinner has deliberately spun the text.  Leave alone Google, even a school student at 7th standard can easily make out that this is a spun product.  The order of precedence of each sentence betrays your efforts.

[email protected]


There used to be a time when search engines weren’t up to the mark. People got away with their spun content.  Now one after another algorithmic update is taking place every year.

It is not that easy to trick google now.  Google has over time, mastered its semantic searchability and sharpened its meaning technology.  This has enabled Google to parse whole search queries at a go.

And this became known only after the introduction of Hummingbird update.  Webmasters welcomed the update from Google as they fell in love with long tail keywords which had an easier application.  But what they failed to realise was that Google as a search engine has evolved.

Semantic parsing has enabled Google to identify a spun content from an original one.  Therefore, substituting words with words, paragraphs with paragraphs or reshuffling of sentences/phrases will not work for us.  For Google will apply its artificial intelligence to discover them.

But spinning of articles is still there and that too with vengeance.   Google may have tried to discourage these practices awarding webmasters with penalties.  Overtime, webmasters also have mastered the tricks to escape googles.

There are some really smart webmasters who are expert at doing this.  What still confuses the blogosphere is that how Google goes about detecting such content. Not much is out in the open in this regards.

Opinions vary here.  A content may be partially original and partially spun or may be totally spun.


Now the burning question is that how to stay away from this black hat method?  It is universally accepted truth that Google loves fresh content.

But how can you expect your content to be a unique one when thousands are writing on the same subject.

The answer is simple.  You have to be innovative.  Say, for example, keyword stuffing.  You will see scores of sites in the SERP.

A major part of the post should contain the basic perception on the subject.

If you want to share something innovative, you have to experiment. Like while writing on detecting keyword stuffing, I suggested using focus keyword block of Yoast SEO plug-in.  This is used to find focus keyword density.  I never found anyone suggesting this.

Similarly, while writing on meta description, I made a comparison between a foreword and meta description.  Based on the outcome, I suggested some improvisation.

These things appear new to your readers and Google also.

Likewise, when you begin your content, just be a bit unconventional. Every blogger starts their content in this manner. Like – in this article/post, I am going to discuss this or that.

But just take a look at the first line of this post.  Is it not different from what others do.

The mantra is that if you want to sound original, you have to think outside the box and not inside it.

Though most of you know it, something still holds you back. That is the fear of failure.  You think that the mass will not accept your innovations.

Being original is all about being courageous

However, that can’t be the premise for spinning original contents.


#1     The spinners spin the content in a very ridiculous way.  Spinners usually replace words with synonyms which may not be accommodating because a synonym may not necessarily be maintaining the appropriate vocabulary.

#2     The result is that it makes a bad reading and user experience which ultimately contributes to higher bounce rate.  As your audience which habitually scans content will in no time leave your site to look into others.

#3     Higher bounce rate will only tank your site’s ranking.

#4      When Google catches you practising this black hat SEO method, it will mercilessly penalise your site or dump your site permanently.

spun content victim

#5     There are also other reasons apart from what I maintained in the foregoing against spinning of articles.   Chances are strong that your spun article may pass for an infringement of copyright or plagiarism and may land you in a legal soup.


It is a universal truth that a rocket operates on Newton’s third law.  What makes difference is if it is using liquid propellant or solid propellant.  Or if any country has placed it in the farthest orbit?

Before concluding, I will take you back to where I began.  That is to the point which triggered this discussion.

Yes, it is true that everything under the sun is not new.  But that applies to the basic perception of a subject.  If you add a new thing or you experiment with it and include your findings, you will obviously sound different.

And that will define if yours is a spun content.

Do you have any experience in using spun content on your site?  Did you suffer for doing so?  Then please, don’t hesitate to share your experience in the space provided below.

36 thoughts on “What is a spun article & how to stay away from it?”

  1. Yes, spun content will only win you penalties from Google. Therefore, always try to give your own version even if it may not be at par with those who are considered authority in this field.

    1. No Maniparna, a spun content is a re-written version of an already published content. Using a few lines of a post written earlier doesn’t amount to a spinning of content. You should give a proper link to that part you will be using again. For details read this post.

  2. Being original is the original version of your content.

    I know people put a heck lots of the time to spinning the content.


    They are putting in the work. Investing minutes to hours to spin the content.

    Then why not write your own one because you’re already doing an effort.

    In this case, you must write it.

    And become your own voice.

    No matter how rushing the place has been turned into, maintain your voice.

    Be original.

    ~ Adeel

    1. Thanks Adeel, it is great to your viewpoints on the issue. Moreover, as I have maintained in my post, for putting up a original post, one has to do a lot of research work, invest umpteen number of hours to give his best for sounding original and unique. Thanks again.

  3. Hi Barnali,

    This is a great post you have written about spun articles.

    Spun articles should be a strict no-no. One must never indulge in article spinning as it does more harm than good.

    There is a great chance Google might penalize your site for indulging in it.

    Thanks for reaching out on Twitter.


  4. A very good article Barnali……Spun content was a term I wasn’t familiar with – Thanks for providing information on this…It is like plagiarized content. When I use material from other sources, I put that in quotes – and I also try to mention the source….especially when I have to tell the readers about an information I read somewhere and that gels well with my post or the idea I am trying to communicate. That is a fair practice, right?

    1. Yes, Sunaina. You must always quote your information source and provide a link as well. That is always the right thing to do.

  5. I agreed to all your points, Barnali!

    The sad part is – everyone knows the side effects of using a spun article but still many people look for the related tools!

  6. Hi Barnali,

    It’s an amazing article about spun content. I liked the way, you have explained it with the examples.

    Writing gives you great power, while showcasing your skills. It’s also easier to connect with your audience and optimize your articles better when you write your own content.

    Thank you for sharing. Take care and have a great day 🙂

    1. It is so nice to have your viewpoints on the issue. By the way, you have a great blog and your interview series is also very engaging. Thanks Manidipa for showering accolades on me. Looking forward to more interaction in future.

  7. Hello,

    Thanks for sharing awesome thoughts on spun article, it’s a great learning point for me.

    One thing caught my attention, “In this article. “ Perhaps, this is a first line of every new blog. 😀

    This thing made realize that why sharing own thoughts in the first paragraph is important. Writing unique content is good, but if I don’t share thoughts before the explaining of matter of different topic, a reader won’t mind to pay more attention on it.

    Thank you once again for sharing, looking forward for more awesome content.

    1. I rate this article of mine as the best one I have written till date. Amongst all the comments I have received here till now, this comment of yours is obviously the best. Thanks, Gulshan, for your beautiful comment.

  8. Hi Barnali,

    This is a wonderful write up. The way you have explained spun content with examples and other impacts, is brilliant. I personally do not prefer spinning articles. Thanks for sharing your expert insights on this.

    Best Regards,

  9. Hi Barnali, You have written such a very nice article about Spun Content. Your thoughts are right that all bloggers generally start writing articles by common phrases. Because they learned these things from articles posted on other successful blogs, or they copy same writing style from those bloggers.

    I think Success of our blog is not depend upon same writing style like popular bloggers e.g. SML, but its depend upon what we share with our readers, and how we explain it. We have to understand which information our readers like to read.

    Hope we will teach more untold things like this from you in Future. Keep it UP! 🙂

    1. Yes, Abhijit. But it is a challenge for all of us to publish original, authoritative content on regular basis to the extent that we can establish ourselves as a brand, an expert in our choice of niche.
      However, there is no harm in copying someone’s writing style if you can give something new to your audience.
      Thanks, for dropping by.

  10. I think I understand spinning content, I spend 1 to 2 hours on a post for that main reason. I will find a post that spoke to me, do my research by looking at other sites on that same topic, then I will write my own. The titles may be spun, but the content is from my knowledge and experience.

  11. Hello Barnali

    Content spinning is really bad. There are many online content spinner tools available. And sad to say many people (I know some) use those silly tools to get approved for adsense.

    But their final destination is penality and removal from Google.

    We must be innovative for those who love reading. So we can serve delicious content.

    Overall awesome article. Keep up.

    Rishi Tiwari

  12. I agree, bot spinning is bad for content creation. It just creates garbage content. However, if one is clever, and can curate content, you can actually make better content.

    1. Thanks Rachit, for your feedback. You are in a way correct as I have come across people who synthesise ideas from others.

  13. Hey Nice Article Barnali,
    You did an awesome job by sharing this article, many still don’t know spinning and writing quality article.

    And they End up with spinning to save time.
    Good work.

    1. Yes Utsav, Many bloggers still choose the forbidden route of spinning articles and get penalised. I always advise my peers to create original articles for Google loves such articles and will obviously give a decent ranking for maintaining originality. Thanks for giving your valuable time. Looking forward to more such interactions in future. Keep visiting.

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