As per @leeodden of TopRank marketing, Content isn’t the king, it is the kingdom. And yes, it obviously is.
But when you have a site full of informative, original and authoritative contents, that help you become an authority voice in your niche, then you have established more than a kingdom – that is an EMPIRE.
There are some authority sites which enjoy such recognition across the blogosphere. To name a few, Brian Dean of Backlinko.com, Neil Patel of Neil Patel.Com and Kissmetrics and many more.
There is no arguing the fact that they command the respect of their fraternity because they have been regularly churning out awesome, informative contents.
Consistently publishing authoritative contents will take your site to newer heights.
But when you publish thin contents in your blog/site, you loose your hard earned credibility. And then not only your followers but also Google abandons you like never before to your fate.
You didn’t quite get it what I meant?
Let us then dive deeper into the issue. If your contents are not up to the mark or if you are resorting to some unscrupulous methods to manipulate search rankings, drive more traffic to your site, as are being indulged by many on the web, then you are predestined to win a penalty from Google.
That may include lowering of ranking, de-indexing of your site which means that your site is banned, low volumes of traffic. etc.
WHAT IS THIN CONTENT?
Just now, I mentioned something about thin content which seems to be the epicenter of all problems. Well, what is the definition of thin content?
Webmasters have defined in some way or other but most of them referred to spammy content strategy.
Google is very much concerned about search requests and appropriate replies to such requests. In short, user experience.
A THIN CONTENT IS DEFINED AS A CONTENT WHICH FAILS TO BRIDGE THE GAP BETWEEN THE USER INTENT AND USER EXPERIENCE.
As per Wikipedia,User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine.
User Experience (UX) as per Wikipedia, refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.
When a searcher does not get a suitable solution or answer to a problem or query, he or she is not satisfied with the content you have put up. Such sort of content may have originated from a lack of basic knowledge or through an illegitimate strategy.
How to sort out the problem of thin content?
This is not a problem actually because what you will be publishing is under your control in entirety. You are, therefore, solely responsible for the content you want to publish. It is up to you how you will do it? Google has identified the originating points of thin content. I have provided a list of such content examples.
If you want to put up a fresh authoritative content, then you have to work hard.
But if you feel that being a multitasking blogger, you can ill afford to write on your own and should be opting for some content generators or article spinners, then it is big NO.
My friends, in that case, always remember that you are heading towards where you should not be i.e. thin content.
It is not that content generators are not good at writing. They are good at it but you may get a duplicate content. So, an auto- generated content or a spun article in spite of being good runs the risk of incurring google’s wrath.
Automated Content Generations – Artificial Intelligence cannot replace human intelligence. I have written on this subject before. The inclination towards machine generated content materials exists since the dawn of web writing.
Such auto-generated contents from free online content generators or software are blacklisted by search engine majors as thin content. Most of the content materials are not even of average standard.
Sometimes, these tools are providing you with duplicate contents written by others.
Therefore, apart from getting penalized by google, you may land in trouble for plagiarism.
I have dwelled on this issue of using spun content earlier. There are many sites and software as well which will spin the content for you. The web world is full of content spinners. Spun content/articles are widely considered thin content.
So, a word of caution again for you. The end result is usually ridiculous. Keeping user experience in mind, Google will inevitably initiate action against your site.
Instead, of hinging on these black hat SEO methods, webmasters should emphasise on giving their original version.
Unrelated User Generated Contents – Google in its Official guidelines has categorically stated that all thin content is not intentionally created. There are some public areas on your site which may be misused by visitors.
Comments are a great way of driving traffic to your site. But there are some elements in the web world who with intention of spamming your site/blog leave irrelevant comments.
They do it to get some exposure or advertise their work. Webmasters should never allow such contents on their sites. Likewise, be cautious before allowing guest posting on your blog.
THIN AFFILIATE WEB PAGES
I have mentioned earlier that Google always likes original content. The same holds true for any affiliate web pages. In the affiliate marketing space, hollow content written without in-depth research has become a norm.
Affiliate Web Pages often share advertiser’s content. The downside here is that thousands are into affiliate marketing. Many of them will endorse the same product. And so many of them will be mimicking the same advertising content. This, therefore, fosters negative User Experience.
Any prospect who comes to your sites will be seeking valuable insights arrived at after deep personal exploration. So, it is sensible for webmasters to have an experience of any product before promoting them on their site.
Also, regularly keeping yourself update with the latest in your business will help you stay relevant.
Over time, people have been trying to deceive search engines in one way or another. Either by stealing contents, or spinning articles, or stuffing keywords in hidden texts etc. Doorway pages are one such unscrupulous methods of redirecting search traffic to a site.
In this method, the webmasters float a few subordinate pages/sites with little or no content value at all. All these sites/pages have more or less same anchor text and are linking towards a common web page. The primary objective of these sites is to re-direct the traffic they receive to a main site/page.
This Black Hat SEO method is best explained through the image shown below.
Search engine majors Google has rolled out penalty against such sites to discourage such web practices.