Discovery consists of seeing what everybody has seen and thinking what nobody has thought – Alber Szent Gyorgy.
Curiosity takes human minds to the point where nobody has ever been. That led to things which existed before but humanity never knew they did until an anxious soul explored the unexplored and yelled – hey this is it.
Needless to say, as a webmaster you all are aware of the existence of the Yoast SEO Plugin without which any web animal cannot think of surviving in the blogosphere.
We all know about the features of this SEO plugin – focus keyword density, meta description, slug, placements of keywords in the title, FKW in the alt text, readability, content analysis and much more. There is no contradicting the fact that these features as endorsed by Yoast team have revolutionised web writing permanently.
Yet, apart from these features, this plugin has some inbuilt features which honestly were not meant to be put in daily use. Or to be precise, the team Yoast never thought that this tool can be used in a different way.
In other words, it is the restlessness of a human mind that brought these hidden features to the fore.
I don’t know if someone has already published this. However, assuming that none in the blogging fraternity has done it before, I enlist the benefits:-
USING FOCUS KEYWORD BLOCK OF YOAST SEO PLUGIN AGAINST KEYWORD STUFFING
The focus keyword field of this tools helps you to write your content around a topic. It finds its density in the blog post and reports if the density is less or more than the prescribed limit.
This is great facility provided by the Team Yoast. When you have such an inbuilt feature in your site admin, you don’t need to deploy any third party keyword stuffing checker. You can ascertain the % repetition of any keyword(ancillary) by replacing it with the focus keyword tentatively. In this way, you can guard against keyword stuffing and ensure quality post and user experience for your loyal audience, if any.
THE YOAST SEO PLUGIN REPORTS ON KEYWORD CANNIBALISATION
In web writing, keyword cannibalisation is an issue viewed seriously. It occurs when webmasters use the same sort of keyword strategy with multiple posts on their site.
Google does not penalise webmasters for being indulgent in keyword cannibalisation. But experts have voiced their concern aginst using such methods.
Literally, there is no tool for detecting this undesirable phenomenon.
However, this plugin protects your site from becoming an unintentional victim of keyword cannibalisation. It can do that only to an extent though.
The tools point out if you have used the focus keyword before. You may contend that you never forget the keywords you have used before.
But that applies to small sites with a few post(s). What about blogs like shoutmeloud which are huge with numerous posts. The owner may get confused if he/she has used a particular keyword before.
Though not a full proof one, it comes handy in case of exact match focus keywords.
HELPS SPYING ON OTHERS CONTENT
Caught unaware guys? I am sorry, buddy. This plugin won’t be of any help if you want to know about your rivals’ keywords in details. You can figure out the target keyword manually in the box provided. However, you can also have a peek into other aspects of blogging.
A trick which I have often deployed to find out my rival writing style. Just open a published post of an authority blog. Copy the whole text. Go to your admin. Open a draft page and paste the text.
You can observe clearly your competitor’s readability score amongst other things.
I checked the readability score of a Search Engine Journal’s post – SEO alone is enough. And the result is shown here.
It clearly shows that all popular blogs don’t follow the recommended criterions of the Yoast Team.
Yoast SEO Plugin is actually a software tailor-made to construct a content around a focus keyword. It sees to it that while writing you don’t deviate from the topic. Consistently experimenting with it unearthed some unintended yet helpful features.
A tweet to the Yoast Team earned me a rare accolade shown below.
— Yoast (@yoast) May 7, 2017
You as a webmaster can exploit them without crowding your browser with too many third party tools. If you agree, share your thoughts in the comments space.