Discovery consists of seeing what everybody has seen and thinking what nobody has thought – Alber Szent Gyorgy.

Curiosity takes human minds to the point where nobody has ever been. That led to things which existed before but humanity never knew they did until an inquisitive soul explored the unexplored and yelled – hey this is it.

Needless to say, as a webmaster you all are aware of the existence of the Yoast SEO Plugin without which any web animal cannot think of surviving in the blogosphere.

We all know about the features of this SEO plugin –

  1. focus keyword density,
  2. meta description,
  3. slug, placements of keywords in the title,
  4. FKW in the alt text, readability,
  5. content analysis and much more.

There is no contradicting the fact that these features as endorsed by Yoast team have revolutionised web writing permanently.

Yet, apart from these features, this plugin has some inbuilt features which honestly were not meant to be put in daily use. Or to be precise, the team Yoast never thought that this tool can be used in a different way.

In other words, it is the restlessness of a human mind that brought these hidden features to the fore.

I don’t know if someone has already published this. However, assuming that none in the blogging fraternity has done it before, I enlist the benefits:-


Focus Keyword space in Content Analysis of Yoast SEO plug-in

The focus keyword field of this tools helps you to write your content around a topic. It finds its density in the blog post and reports if the density is less or more than the prescribed limit.

This is a great facility provided by the Team Yoast. When you have such an inbuilt feature in your site admin, you don’t need to deploy any third party keyword stuffing checker. You can ascertain the % repetition of any keyword(ancillary) by replacing it with the focus keyword tentatively.

In this way, you can guard against keyword stuffing and ensure quality post and user experience for your loyal audience, if any.


In web writing, keyword cannibalisation is an issue viewed seriously. It occurs when webmasters use the same sort of keyword strategy with multiple posts on their site.

Google does not penalise webmasters for being indulgent in keyword cannibalisation.  But experts have voiced their concern aginst using such methods.  For such practices only limit your blog’s exposure to those keywords only.

Literally, there is no tool for detecting this undesirable phenomenon.

However, this plugin protects your site from becoming an unintentional victim of keyword cannibalisation.  It can do that only to an extent though.

Using Yoast SEO Plug-in for identifying keyword cannibalization

The tools point out if you have used the focus keyword before. You may contend that you never forget the keywords you have used before.

But that applies to small sites with a few post(s).  What about blogs like shoutmeloud, which are huge with numerous posts. The owner may get confused if he/she has used a particular keyword before.

Though not a full proof one, it comes handy in case of exact match focus keywords.


Caught unaware guys?  I am sorry, buddy.  This plugin won’t be of any help if you want to know about your rivals’ keywords in details. You can figure out the target keyword manually in the box provided. However, you can also have a peek into other aspects of blogging.

A trick which I have often deployed to find out my rival writing style.  Just open a published post of an authority blog.  Copy the whole text.  Go to your admin.  Open a draft page and paste the text.

Now, head over to the readability analysis just under the opened draft page.  You can observe clearly your competitor’s readability score amongst other things.  Go through the analysis while ignoring the report of subheading.

I checked the readability score of a Search Engine Journal’s post – SEO alone is enough.  And the result is shown here.

Readability score of a Search Engine Journal post

It clearly shows that all popular blogs don’t follow the recommended criterions of the Yoast Team.


Yoast SEO Plugin is actually a software tailor-made to construct a content around a focus keyword.  It sees to it that while writing you don’t deviate from the topic.  Consistently experimenting with it unearthed some unintended yet helpful features.

A tweet to the Yoast Team earned me a rare accolade shown below.

You as a webmaster can exploit them without crowding your browser with too many third party tools.  If you agree, share your thoughts in the comments space.

35 thoughts on “03 Things you never knew about Yoast SEO Plugin”

  1. Nice to learn something new here to take maximum level advantages from Yoast SEO Plugin. Thanks for sharing.

    The suggestion which is provided Yoast is truly helpful, and that’s a big reason, why we use this plugin. Today I cannot imagine about WordPress SEO without Yoast, since it’s not easy. It’s an excellent time saver for doing ultimate optimization.

    1. Yes, the more you go on exploring with things at your disposal, the more you will realise its benefits. I think Yoast SEO Plugin has some more benefits/features which are yet to be unearthed. Thanks for your compliments, Gulshan.

    1. Yes, Thabo. I did a lot of experiments with this plugin and hence was able to put up this post. Thanks a lot.

  2. Hey Barnali, this is really informative post specially to one who almost stuff their theme with loads of plugins and ultimately effect their page load speed, overloaded JS code and much more.

    Yoast is an excellent plugin which takes care of many important aspect of SEO. Though I don’t rely completely on it! As SEO is something which changes frequently.

    1. Yes, I do agree with your viewpoints. Yoast SEO plug-in is not a one stop solution to all SEO problems. However, till now, it has been handling all the major issues relating to SEOs. Thanks for dropping by, Ankita.

  3. Yoast is first and last seo plugin I used. Even it is first plugin always install after installing wordpress.

    And those blogs not following yoast seo, I am curious to know why. May be they following opposite framework rule (do opposite what others are doing).

    Awesome post and deep details. That idea against keyword stuffing was really nice.

    Rishi Tiwari

    1. Before this experimentation, I used to believe that all in the blogosphere follow the yardstick set by Yoast Team’s word by word. However, after I got to know that it is not mandatory to get a green signal from on every aspects of blogging. One can keep them somewhere near the guidelines. Thanks Rishi for your viewpoints.

  4. Yet another wonderful write up. Awesome post and very useful. I have not given much focus on “Readability” section. It seems that I should start focussing on that now as well. Thank you for sharing this insightful post.

    Best Regards,

    1. Yes, Mohit, you should. If you want to get a high readability score from Yoast, then write in short sentences, short paragraphs, use big fonts. Your audience always scan your content, they never read. Thanks for your motivating comments.

  5. Hi Barnali,

    Really insightful post. I am using Yoast more than 4 years but never thought to go in the deep as you. I like last idea to spying the competitors using Yoast. But, I guess we shouldn’t only rely on the yoast totally. Our first priority should be to write the content about human and later for search engine.


    1. Yes, Umesh. I do agree with you on this point of yours. Yoast Plug-in cannot be a one-stop solution to every SEO issues. Therefore, a combination of a few more plug-ins will obviously optimise your site. As regards one’s content, it must be user-friendly which means you have to write for humans first.

  6. Hi Barnali,

    It’s an insightful post indeed. I have been using Yoast for years and truly love it.

    Checking your competitor’s post readability is quite interesting.

    Thank you for sharing the facts. Take care and have a great day ahead 🙂

    1. Thanks Manidipa, I tried to provide in-depth knowledge on the subject while simultaneously maintaining originality of my post.

    1. Thanks Nikhil, I have never received such a comment before. You made my day. Thanks again. Looking forward to more such interaction in future.

  7. Indeed a great piece of information. Thanks for sharing, also you can use Yoast to target multiple focus keywords just by replacing focused keyword with another.

    1. Yes, obviously but writing a post with multiple keywords is not encouraged always because it is likely to have an adverse effect on your SEO. However, you can target two to three keywords at a time. Not more than that.

      Thanks for your compliments.

  8. Thanks for the great post. That is best insightful post i ever read. I am sure i use this tricks in my website

  9. HEY,

    This is just another great piece of content, but maybe you should include about Cornerstone content The New In Yoast).
    Thanks for this wonderful article.
    Enjoyed reading every article all give me some more knowledge.

    Thank You

    1. Thanks Utsav, for your kind words. As per your suggestions, I will obviously categorize this post as a corner stone content.

  10. “Help spying on other content” is worth mentioning here. I used to have no idea about this one thanks for this helpful post Barnali. Other than mentioned points in this article I could thought about one more which is internal linking feature which is provided in paid version only.

    1. Thanks a lot for your feedback. I wasn’t aware of that as I am not using the paid version of the plug-in. I was obviously be using the paid version of the plug shortly.

      1. Thats great I am also planning to do the same. Paid version will save me some space by uninstalling some plugins which will not be required after paid YoastSEO such as redirections.

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